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70 years of innovation in paint

 

            Since its foundation in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 127.15 billion. Asian Paints operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries.

           Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Worlds, Home Solutions, Colour Next, and Kids’ World.

 

All great things start small

 

       The company has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for decorative and industrial use.

 

     In the early days of its existence, decorators and their suppliers were the main customers for Dulux, with Say Dulux to your decorator used as an advertising slogan in the 1950s. By 1953, Dulux was available in the retail market and ten years later the famous Old English Sheepdog was used in advertisements, to the point where "Dulux dog" has become a common nickname for the breed.

     The name Dulux is derived from the words DuPont and Luxury.

      In 2010, alongside Dulux Valentine, Coral and Marshall, Dulux launched the 'Let's Colour Project', a global marketing campaign featuring the painting of public spaces with bright colours.

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     The company, Nippon Paint was founded in 1881. Nippon Paint (Singapore) Co. Pte. Ltd. is an affiliate of Nippon Paint Japan with experience in paint technology.

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In 1954, Nippon Paint established a 50/50 joint venture with Bee Chemical which was named Nippon Bee Chemical Co.,Ltd.

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In 2006, it became a wholly owned subsidiary of Nippon Paint.Nippon Paint Singapore was established in 1962.

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